Inspiration To Help You Pass The Time Indoors
Project 2 of 7: Revamp Your Brand
Could Your Brand and Website Use a Refresh?
Have you been brainstorming changes to your website, brand, or general marketing strategy? When was the last time the camera was on you? We're all visual people, so take advantage of your time at home to plan out your vision for the road ahead. You could even make it an interactive process by surveying your audience on creative design choices that they resonate with most. Once you've established your new style, be sure to use our Business Products to re-up on your marketing materials!
Pro Tip: Take It From Kara Marie Studios
Kara Shares Perspective on Her Own Brand Overhaul
| "Rebranding can be one of the more intimidating (and procrastinated) actions a business owner can hesitate on. The idea of changing websites and business cards and templates and contracts....and the paperwork involved....ohhhh the paperwork. I get it because I was one of those people who knew it was time to update my brand long before I actually made the change. For me, it was time to make sure that my public-facing messaging wasn't painting the picture of a niche that no longer described my work." | |
| "The word "boudoir" was an adequate descriptor for my work in years past, but my inspiration has changed and my work has evolved into its own little sub-niche that didn't belong in the box of any particular genre. I made the decision to drop "boudoir" and become Kara Marie Studios to allow myself the freedom to continue to evolve and paint the picture of what I do with my words and my work, not my business name. Honestly, it was the actual decision to finally move on it that was the hardest...not the administrative side that I was dreading. Now, people can see my work for what it is and try not to analyze whether or not it fits the genre that I had put myself in." |
A Few Timeless Resources To Get You Started...
For Everyone
- F-Stop & Listen Podcast: Personal Branding for Landscape Photographers with Jonathan Tilley
"We are making photographs to understand what our lives mean to us." - Ralph Hattersley